This week
we have discussed critical media theory.
In preparation for the week I read the two texts assigned and compiled a
blogpost answering the questions. I also read some other shorter materials on
the subject to get a deeper understanding. During the week I also attended the
lecture and seminar on the theme.
Before the
week I didn’t had a good understanding of the connection between nominalism and the enlightenment. During the lecture and the seminar I got a better
understanding. Nominalism is in a
way a rejection of universals. In other words a nominalism would say that there isn’t a thing as a universal apple,
because if there was all apples that differ from it wouldn’t be an apple. This
implicates that we have to observe everything more carefully and also start to
question the concepts. But as Adorno and Horkheimer points out there is a
danger of the nominalist point of
view; we have to observe it and can’t explain things we can’t observe and if we
base everything on observations we can never question it. We become slaves
under observation! If we bring this further and apply it on the society it
actually says that what we observe is laws of nature, which would imply that
poor would always be poor. I would say that this is a bit extreme but for sure
we need a balance between Nominalism
and Realism. The nominalist view point questioned the
concepts we had before the enlightenment
and made us search for a better explanation.
Another
thing we discussed during the seminar was how our production of culture effect
the actual culture. Our conclusion was that the production of culture affects
the culture. Even if the culture/ superstructure
takes longer time to change than the production/substructure. In other words there takes some time before we see
the change initiated by the substructure
in the superstructure.
An interesting
thing we did only touched on in the seminar was the aura concept presented in Benjamins text. It is based on that everything
has an aura based on its uniqueness, context and history. This aura is something you experience when
your senses register the object. The aura
is however different if the object is unique or not. All objects in nature are
unique but when it comes to art that is mass-produced
the object itself is no longer unique which according to Benjamin disintegrates the aura.
Both
authors discussed had opinions on the revolutionary
potentials of culture. Benjamin believes that as long as culture is mirroring the world it has revolutionary
potentials. However Adorno and Horkheimer who wrote their text a decade later have
seen how culture that have been showing a picture of life have entrapped us in that it should be like
the picture. However I believe that if media can show us a multifaceted picture, which it actually can today, culture can both
confirm the conditions we are living in and argue for a change. But in the time
when Adorno and Horkheimer wrote their text the amount of channels weren’t big enough
to present a multifaceted
view/opinion.
This could explain their less optimistic view on the
revolutionary potential in culture.
In
conclusion this theme was interesting because our culture is always changing. Today we face a new era where the audience also produce the content. We
have some interesting years in front of us indeed!
Hi, I think you pointed out the most important topics (nominalism and enlightenment, different attitudes to revolutionary potential, aura). Well done! I like the comparison that we are slaves under observation! Interesting sentence that "as long as culture is mirroring the world it has revolutionary potentials." I think that mass reproduction but not the culture leads to revolutionary potential. Maybe you interpreted mass reproduction as a part of culture?
SvaraRaderaThank you for your nicely elaborated reflection on theme 2. It feels like you could develop your own understanding of the texts better during the lecture and the seminar. You did a great job in putting your thoughts into words, which makes it really easy to follow – for instance your deduction on nominalism and realism is spot on! I agree with you that nowadays media with its rising force can actually both portray current living standards and argue for a change. That is indeed an interesting topic as well, so thank you for bringing that up.
SvaraRaderaHello!
SvaraRaderaI think you did a great job this week, you explained the theme and context in a way that was easy to understand and I'm happy to see that we interpreted the theme in a similar way (it's not always easy to know if you got it right!)
I really liked your own thoughts on the subjects and that you didn't just present the authors point of view! And as you write, it's true that we face a new era - we can both consume and produce content. I wonder how the media will look in the future and what the next step is.
Keep up the good work!
I am also wondering how the superstructure will be in a few years. With the use of internet and the technology everyone now can have access to information and produce information too. Everyone can say his opinion no matter if it is right or wrong. We have to be critical in order to filter all this huge amounts of information that we receive every day. Social media these days has changed the social bones. We have more friends than we had before, we spend a lot of time with them on internet, but the real relationships are integrated. That is to say that we cannot always avoid the side effects and we have to keep a balance. The results in our culture/superstructure will be shown in a few years.
SvaraRaderaThank you for sharing your thoughts!
I agree with with all you said. I would just like to add that to the part where you talk about how Adorno and Horkheimer view nominalism and Enlightenment as a nominalist point of view. They were worried that only looking at the surroundings and refusal of abstract thought could lead to Fascism (some are born rich, some poor and that is how it is).
SvaraRaderaHi, good explaination of you post, i agree all you said in you post, we can’t explain things if we can’t observe but if we base everything on observations we will never get a new aswering, our we will never find the truth of the objects, the development of human society is not only because we obeserving the surrounding but also depend on we questioning everything in the world. Very vivid metaphor that we will be a slave if we only perceiving the world based on observations. "Culture is always changing" in different times, the concepts of superstructure and substructure are different, in today, the developing of internet and social media makes our can control all the things happened in the world, we will easily connect with our family and friends in everytime and have more fun in our life, but it also bring many negative impacts. However, superstructure need a time to change its concepts, everything will always comes to a good way i think, thanks again for you wonderful post.
SvaraRaderaHi!
SvaraRaderaYou provide great insight in both the concepts of nominalism, enlightenment, realism, aura, and substructure/superstructure while portraying the discussion Benjamin and Adorno & Horkheimer provide on the subject of media and culture’s revolutionary potentials. I especially find it interesting that you bring up the notion of when the two texts were published as an argument as to why their thoughts on culture’s revolutionary potential differed so from Benjamin’s. Also, when one is introduced to the two sides these two texts provide, it is probably most common to choose Benjamin’s side - but you provide a great case for Adorno and Horkheimer as well. Thanks for a great read, keep up the good job!
Hi~
SvaraRaderayour reflection is really wonderful! First I really agree with your ideas that we have to observe everything more carefully and also start to question the concepts. For the understanding of aura, I think naturally object has its own aura in different time or space because it will create unique sense to the observer while changing the situation.
Nice job and good luck!
Hey Calle!
SvaraRaderaI like the part of your text where you write about how cultural production affects the actual culture and that it takes time for changes to happen in superstructures. I also like your hypothesis of why Adorno and Horkheimer didn't realize the revolutionary potential within media - their amount of media-channels weren't big enough
I like your explanation of nominalism, and the results if it was to be widely implemented. That would not be pleasant world to live in if you weren't born wealthy and healthy.
SvaraRaderaWhat you said about the production of culture effecting the culture I find interesting. Is production in it self a revolutionary act? If culture is revolutionary, and we produce culture, what does that lead to? Also, I'm interested on whether you believe all culture has the power to change things.